Gambit Brand Co

When founder Nathun Dunne told me the backstory to 'Gambit', his newly created Brazilian Jiu-Jitsu brand I knew that visually he was on to something really special. BJJ and Chess share so many similarities in terms of strategy and mindset and I thought the concept to merge the two was fascinating. We brainstormed the launch campaign video as well as creative photoshoot and below is the culmination of those efforts.