Fourth Element - Malta
In a past life I was a scuba instructor. The fact that I now get to merge this passion with my photography is an experience I am forever grateful for. The brief for this shoot was combining the fun of diving and the joy of experiencing the underwater realm in groups with technical apparel as well as casual wear. The casualwear range was bright and playful and I wanted to communicate that through the imagery. The technical diving range is beautifully designed with functionality, performance and visual appeal at its core - as such the diving imagery was clean and sick whilst still showing the sports playful and energetic side.